Marketing isn’t reaching older customers.
In the United States, 53% of adults believe that older consumers are ignored by businesses when marketing their offerings and job opportunities and 70% feel that advertisements rely on outdated stereotypes.
Older consumers are a powerhouse.
Older adults control
70% of national wealth.
Adults over 55 control more wealth than any other age group.
Older adults are responsible for
52% national spending.
Half of all national consumer spending is from older adults.
The silver economy is valued at
$15 trillion.
Serving and directly marketing to older adults opens up new opportunities.
We help you reach this audience wisely.
Here's what you have to look forward to.
Easy Discovery
Our platform sorts your organization into an intuitive search category to help customers find you easier.
Amplified Channels
Create profiles for your different locations, offerings, and products to create multiple customer funnels.
Analytics
Keep track of profile performance, audience preferences, and platform ROI through a curated statistics dashboard.
Guided Marketing
Receive tips and tricks on how to best format your information for this audience.
Automated Updates
Automate reformatting your digital presence to meet this audience's needs.
Expanded Audience
Automatically translate your offerings and make them accessible to diverse audiences.
Here's why it matters.
We've done the research.
Marketing
AARP found that 62% of older adults feel ads have unrealistic representation of life after 50 and 47% believe current marketing promotes outdated stereotypes, which heavily reduces conversion rates and sales.
We help you frame your offerings right.
Information overload.
Pew Research found that 50% of people experience increased stress and difficulty finding information necessary to make decisions when organizations make them do most of the work.
We help you support your audience.
Relatability.
Academic institutions found that older adults often don't self-identify need for certain services due to patronizing communication, negative stereotypes about aging, and fear of losing independence.
We help your audience feel good about you.