We help you reach older adults and their caregivers.
This audience often looks for services in the moment of need. The best way to reach them is to have your information accessible in those critical moments.
The WISE Navigator makes that possible. It automatically presents your information in the right way at the right time to get you found.
No hassle. No frustration. No barriers.
Thousands of older adults are visiting our site.
Let them see you.
What's the WISE Navigator?
The default one-stop-shop for aging needs.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
If people don’t know what they are looking for, We’ll automatically suggest your offerings to them as they explore categories of interest.
Want to know how your content performs? Coming soon, we’ll give you live updates on audience and performance statistics.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
Meet our easy-to-use portal that directly connects older adults and caregivers with you and your services. It's more than another resource directory: it's an AI-powered, dynamic tool that automates needs-based, personalized marketing to this audience.
Here's what we provide.
Here's what you have to look forward to.
Verified Credibility
Join a list of vetted providers that the community trusts.
Performance Data
Get data on how your offerings perform to identify opportunities.
Audience Insights
Access aggregate statistics about your viewers.
Marketing Guidance
Review your materials with an AI assistant trained on older consumers
Content Automation
Automatically generate listings from your existing digital and print files.
AI Support
Save time and resources with a custom AI powered customer service chat.
Our tool minimizes workload.
We listened to you and made sure our platform fits into your workflow.
We know its annoying to keep track of one more channel. That’s why we’ve built ours to automate most processes that usually require your time.
Automate uploading your content.
Autofill single listings or generate drafts in bulk by uploading your existing company materials to our AI-powered automation tool. All you need to do is review and press publish.
Automate keeping your content updated - everywhere.
Coming soon, link your existing websites, calendars, and accounts on other platforms to our site. We'll automate your information based on changes you make there.
Automate data-analysis with AI-powered insights.
Receive periodic AI-generated analytics summaries over email that highlight important changes and performance details.
Standard channels don't work.
Older consumers are a large market with diverse subgroups that each have unique needs. Some things that need to be considered include the linguistic, literacy, technology, ability, and self-identity barriers that make it difficult for them to access your services.
Most standard channels neglect one or more of these needs.
Use stereotypical language and images.
Have small text and buttons.
Lack accessibility customizations.
Not designed specifically for this audience.
Here's why it matters.
We've done the research.
Marketing
AARP found that 62% of older adults feel ads have unrealistic representation of life after 50 and 47% believe current marketing promotes outdated stereotypes, which heavily reduces conversion rates and sales.
We help you frame your offerings right.
Information overload.
Pew Research found that 50% of people experience increased stress and difficulty finding information necessary to make decisions when organizations make them do most of the work.
We help you support your audience.
Relatability.
Academic institutions found that older adults often don't self-identify need for certain services due to patronizing communication, negative stereotypes about aging, and fear of losing independence.
We help your audience feel good about you.
A recognized leader.
We’ve received recognition locally, regionally, nationally, and globally.
WISE Cities is an award-winning social impact organization. To date, WISE Cities has won several social impact awards on national and international stages and was most recently recognized in a speech by Maryland Governor Wes Moore and featured on the Nasdaq Billboard in New York City’s Times Square. WISE Cities also served as member of Maryland’s Longevity Ready Maryland Workgroup, where it helped shape the state’s 10-year aging plan.
Want to set up your first 55+ programs?
We help with that too.
Starting new programs for new audiences can be hard. We make it easy by handling some of the more difficult tasks:
-
We review and give you suggestions on your program’s language.
-
We format and distribute your information across our platform.
-
We provide you analytics on performance so you know what needs to be improved.
Together, we can make the world a wiser place.
Become a WISE Space.
Bring older consumers to you during off hours.
WISE Spaces are verified local venues that provide recurring social opportunities and discounts for the 65+ community. Go through a simple verification process and we’ll help you set up your first WISE Space event. We’ll staff the event and lend you our branding to put on display.
Great for venues like:
Cafés & Restaraunts
Creative Studios
Entertainment Venues
Sports & Fitness Centers
Recreation Centers
Educational Centers
Built with this audience,
for this audience.
We are an evidence-backed, community-built organization.
We're proud to say our work has been built with over 500 members of the community (and growing). This includes older individuals, caregivers, service providers, academic experts, medical professionals, government staff, and industry leaders from diverse ethnic, geographic, situational, and ability backgrounds. We believe in the power of understanding all sides to a problem to build holistic solutions that work.
The town is talking about us.
Hear what real people have to say about our navigator.
“You know, quite honestly, I don't think you need to improve anything.”
Older Adult User
“A game changer for this population to stay connected as they age.”
Fairfax City Village Organizer
“This company's work is being recognized at the family, community, and municipal levels, and we have full confidence in their capacity to make a difference."
Fairfax City Economic Development Office
"This is a lot more inclusive than what's available out there!"
Older Adult Beta Tester