Marketing isn’t reaching older customers.
In the United States, 53% of adults believe that older consumers are ignored by businesses when marketing their offerings and job opportunities and 70% feel that advertisements rely on outdated stereotypes.
Older consumers are a powerhouse.
Older adults control
70% of national wealth.
Adults over 55 control more wealth than any other age group.
Older adults are responsible for
52% national spending.
Half of all national consumer spending is from older adults.
The silver economy is valued at
$15 trillion.
Serving and directly marketing to older adults opens up new opportunities.
We help you get discovered.
Here’s what you can find on our platform.
Increased Visibility
Set up compound profiles to increase visitor traffic with multiple in-platform funnels and external SEO.
Guided Marketing
Receive guidance on making your information resonate with older customers.
Comparative Statistics
Track engagement and interaction statistics across all profiles and industry standards.
Peer-to-Peer Networking
Find complementary organizations to partner with through mutually-beneficial referrals.
Customer Feedback
Receive reviews and feedback from your customers based on their experiences with you.
Job Recruitment
Advertise paid opportunities to our users directly on your profile to help make staffing easier.
Technology done right.
Co-Designed
Our platform was designed and built alongside older adults and caregivers. We have gone through extensive user research and usability testing to make sure your audience loves it.
Customizable
Every one of your members searches and interacts with technology differently. We’ve provided multiple ways to search and interact with our interface to make technology comfortable for everyone.
Accessible
We are working hard to make our platform AA accessibility compliant, the highest level of compliance according to federal standards for website. We’ll test and post our results after our Version 2 launch.
Innovative
We are constantly researching new technology to add to our platform. Soon, we’ll be adding AI search assistants, chatbots, and more to help get your information to the people who want it.
How to get involved with WISE Cities.
Help us reach more people like you.
Use our platform.
Simple! The more that you use the platform, the more data we get on how to optimize our platform’s experience. It also shows the needs for our platform, which helps us get the financial support we need to keep serving community centers like you.
Refer our platform to your customers and partners.
Refer our platform to your members and their families when asked for service recommendations outside of your scope to get discounts on our packages.