You can’t reach people who can’t reach you.
Many older adults and caregivers face real barriers that keep them from finding or using the services they need: language, disabilities, tech comfort, transportation, social stigma, and more. See the statistics here.
WISE Connect helps you bridge that gap by making your offerings visible, appealing, accessible, and actionable to the people who need them most.No hassle. No frustration. No barriers.
What is W I S E Connect?
The one-stop-shop where your programs meet the people who need them.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
If people don’t know what they are looking for, We’ll automatically suggest your offerings to them as they explore categories of interest.
Want to know how your content performs? Coming soon, we’ll give you live updates on audience and performance statistics.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
WISE Connect is an AI-powered marketplace that helps you reach older adults across barriers. It's the first evidence-backed, holistic senior services marketplace built with input from your target audience and support from the National Institute on Aging (NIA).
Here's how remove access barriers and bring clients to you.
Qualified Lead & Resource Matching
Automated resource discovery through personalized resource feeds, best-fit rankings, and smart resource suggestions to help the right leads find you.
Great for low-tech, passive searchers that easily get overwhelmed.
Door-to-Door Access Features
Users can request rides and have rides sponsored to physically get to your office. Virtual service supports and service area filters allow you to support people online or at home.
Great for non-drivers with mobility concerns and rural residents.
Information Adaptive Access
Your information will be automatically translated, simplified, and visually formatted to meet accessibility and literacy needs based on user preferences.
Great for non-English speakers and individuals with disabilities or low literacy.
More than a directory,
your all-in-one silver market toolkit.
WISE Connect was built for busy teams,
so you can grow your reach while reducing your workload.
Automated Lead Engagement
Avoid email inbox clutter and drive engagement with real time event reminders and service notifications in a simple dedicated interface.
Resource update notifications.
Users receive automated updates when saved resource information and availability changes.
Program & activity reminders.
Users receive automated reminders about upcoming activities and program sessions based on RSVPs & interests.
Real-Time Audience & Performance Analytics
Inform your SEO and marketing strategy with AI-powered insights on how people are finding you.
Audience Demographics
Learn more about the characteristics, needs, and interests of those needing your services.
Listing Performance
Track ratings, ranking, and conversions to learn what works and how people find you.
Engagement Statistics
See how users are interacting with your content, announcements, and offerings.
Recognized Credibility
Your audience knows we hold high standards for quality. Complete our verification and become part of a recognized trusted provider network.
AI Customer Assistance
Let AI answer easy questions about you and your services and hop in when things get serious with our smart chat.
Marketing Guidance
Get feedback on your materials directly from older adults in our community.
Automated Information Management
Never spend time keeping your information up-to-date. Link your website, event calendar, or print materials and:
Bulk generate listing drafts for review.
Autogenerate listing descriptions.
Event listings auto-update based on calendar changes.
Service information auto-updates based on website edits.
Receive automated reminders when its time to review your content.
Trusted by providers like you.
Recognized leaders in connecting with older adults and caregivers.
We’ve earned a reputation for helping providers like you reach older adults and caregivers more effectively. From local nonprofits to national networks, WISE Cities has been invited to share our expertise at leading conferences across the aging and healthcare sectors.
Loved by this audience.
We're more than a trusted channel.
We've actively worked alongside older adults and caregivers for four years through events and research to make WISE Connect. They picked its branding, tested every feature, and shared their experiences over coffee with our team. As put by them, WISE "feels like home."
Standard channels don't work.
Older adults have unique needs that channels like newspapers, expos, email, and other websites don't meet.
They do not address access barriers.
They are not disability-friendly.
They are not easily available in the moment.
They are not translated.
94% have sensory disabilities.
If your information isn’t accessible, it’s invisible. We format your info for access.
600k stop driving annually.
If they can’t get to you, they can’t use your service. We bring them to you.
50% have low English literacy.
If they can't understand it, they won't act on it. We translate & simplify.
54% have low tech comfort.
If it’s complicated, they’re gone. We built intuitively for low tech familiarity.
The W I S E difference.
We address everything above, plus...
Appealing Marketing.
AARP found that 62% of older adults feel ads have unrealistic representation of life after 50 and 47% believe current marketing promotes outdated stereotypes, which reduces conversion rates.
We help you frame your offerings right.
Easy Information.
Pew Research found that 50% of people experience increased stress and difficulty finding information necessary to make decisions when organizations make them do most of the work.
We help you support your audience.
Positive Branding.
Older adults often don't self-identify need for certain services due to patronizing communication, negative stereotypes about aging, and fear of losing independence.
We help your audience feel good about you.
The aging network is talking about us.
Hear what people have to say about WISE Connect.
Pricing
WISE Connect has everything you need to boost your relationship with your 55+ audience to the next level.
$299 one-time sign up fee.
Covers the WISE Provider Certification to qualify for listing & initial content upload.
Monthly Subscription
$49 / month
OR
Annual Subscription
$490 / year
1 Provider Profile
Unlimited Listings
Automated Information Management
Automated Lead Engagement
Basic Analytics Suite
Team Collaboration Options
Email Support
First 3 months free after sign up!
Refer and get a month free.
Successfully refer a provider and you both get $49 off your next payment.
All plans come with...
Unlimited Event Listings
Unlimited Service Listings
Unlimited Job Postings
Unlimited Volunteer Postings
Unlimited Program Listings
Unlimited Discount Listings
Customize your plan with add-ons.
Community Events
Lead in-person and virtual educational events in your service area. You bring the info, we handle logistics. 10-15 attendees average.
Custom Integrations
Have unique needs? Our team will work with you to build custom integrations and APIs to fit your needs seamlessly.
Expert Material Review
Want to improve your outreach? Our marketing experts will review your outreach materials and provide tailored feedback.
Additional Profiles
Have multiple locations? Add profiles for each of your offices or service areas to organize your offerings based on location.
There are additional fees for the implementation, maintenance, and support of these features. Please contact to learn .