Reach the right people. Spend less doing it.
The most effective way to reach older consumers.
Government agency? Go to this page.
Get discovered by thousands of local older adults on the #1 website for healthy aging resources.
Reaching older consumers is hard.
It means printing flyers, buying ads, or hoping someone flipped through a dusty resource book. It's expensive. It's slow. It's outdated. And most of the time, it doesn't work.
If you do it, you get it.
W I S E Connect fixes that.
It's like a 24/7 senior expo that everyone is looking at.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
If people don’t know what they are looking for, We’ll automatically suggest your offerings to them as they explore categories of interest.
Want to know how your content performs? Coming soon, we’ll give you live updates on audience and performance statistics.
In the moment marketing. People can find you immediately through your offerings on any device when they need you most.
WISE Connect automatically matches relevant older adults and caregivers with your services. If they need you, they see you. It's the first senior marketing channel funded by the National Institute on Aging (NIA).
What we do for you:
It saves you money.
Traditional outreach eats up time and ad dollars. We give you a lower-cost, always-on channel that doesn't get lost in the recycling bin.
It frees your team.
We know you can't always have people in the field. WISE Connect does the legwork, matching your programs to the right people in your area.
It takes no time.
Unlike old-school databases, our WISE AI automates uploading your information and keeping it up to date. You just need to link your website!
Why it works:
24/7 visibility everywhere.
Unlike paper guides or billboards, your information is always within reach. At home, on the go, and even to family members across the country. You are always just a tap away.
Smart targeting.
Stop paying for page 37. You give us your ideal customer profile, older adults give us their information, our AI filters through the noise so you get seen first by the right people.
Built for you.
We understand the cost, staff, and time pressures you face. We don't add to your workload, we make it lighter with automations and helpful tools. Explore our time saving features here.
The result:
Lower acquisition costs.
More engaged leads.
Fewer wasted marketing dollars.
Trusted by providers like you.
Recognized leaders in connecting with older adults and caregivers.
We’ve earned a reputation for helping providers like you reach older adults and caregivers more effectively. From local nonprofits to national networks, WISE Connect has been invited to share our expertise at leading conferences across the aging and healthcare sectors.
Loved by this audience.
We're more than a trusted channel.
We've actively worked alongside older adults and caregivers for four years through events and research to make WISE Connect. They picked its branding, tested every feature, and shared their experiences over coffee with our team. As put by them, WISE "feels like home."
Standard channels don't work.
Older adults have unique needs that channels like newspapers, expos, email, and other websites don't meet:
They do not address access barriers.
They are not disability-friendly.
They are not easily available in the moment.
They are not translated.
94% have sensory disabilities.
If your information isn’t accessible, it’s invisible. We format your info for access.
600k stop driving annually.
If they can’t get to you, they can’t use your service. We get them to you.
50% have low English literacy.
If they can't understand it, they won't act on it. We translate & simplify.
54% have low tech comfort.
If it’s complicated, they’re gone. We built intuitively for low tech familiarity.
The W I S E difference.
We address everything above, plus...
Appealing marketing.
AARP found that 62% of older adults feel ads have unrealistic representation of life after 50 and 47% believe current marketing promotes outdated stereotypes, which reduces conversion rates.
We frame your offerings right.
Easy information.
Pew Research found that 50% of people experience increased stress and difficulty finding information necessary to make decisions when organizations make them do most of the work.
We support your audience.
Positive branding.
Older adults often don't self-identify need for certain services due to patronizing communication, negative stereotypes about aging, and fear of losing independence.
We help you resonate.
More than a directory,
your all-in-one marketing toolkit.
WISE Connect was built for busy teams,
so you can grow your reach while reducing your workload.
Automated Lead Engagement
Avoid email inbox clutter and drive engagement with real time event reminders and service notifications.
Resource update notifications.
Older adults receive automatic updates when your resource information and availability changes.
Program & activity reminders.
Older adults receive automatic reminders about upcoming activities and program sessions based on RSVPs & interests.
Real-Time Audience & Performance Analytics
Inform your SEO and marketing strategy with AI-powered insights on how people are finding you.
Audience Demographics
Learn more about the characteristics, needs, and interests of those needing your services.
Listing Performance
Track ratings, ranking, and conversions to learn what works and how people find you.
Engagement Statistics
See how users are interacting with your content, announcements, and offerings.
Recognized Credibility
Your audience knows we hold high standards for quality. Complete our verification and become part of a recognized trusted provider network.
AI Customer Assistance
Let AI answer easy questions about you and your services and hop in when things get serious with our smart chat.
Marketing Guidance
Get feedback on your materials directly from older adults in our community.
Automated Information Management
Never spend time keeping your information up-to-date. Link your website, event calendar, or print materials and:
Bulk generate listing drafts for review.
Autogenerate listing descriptions.
Event listings auto-update based on calendar changes.
Service information auto-updates based on website edits.
Receive automated reminders when its time to review your content.
The aging network is talking about us.
Hear what people have to say about WISE Connect.
Pricing
WISE Connect has everything you need to boost your relationship with your 55+ audience to the next level.
$199 one-time sign-up fee.
Covers initial verification to qualify for listing & initial content upload.
Book a call and:
Become part of a trusted network.
Directly access local 55+ consumers.
Reach caregivers in times of need.
Get high-quality leads ready to book.
Automate your information management.
Easily keep your online presence updated.
Track real-time performance metrics.
Learn from audience demographic data.
Refer for discounts.
Successfully refer a provider and you both get 25% off your next payment. Check out our add-ons.
*Provider must mention you in sign-up.
All plans come with...
Unlimited Event Listings
Unlimited Service Listings
Unlimited Job Postings
Unlimited Volunteer Postings
Unlimited Program Listings
Unlimited Discount Listings
Try our benefit-based marketing channels.
Community Events
Lead in-person and virtual educational events in your service area. You bring the info, we handle logistics. 10-15 attendees average.
WISE Verification
Credibility is everything to this audience. Become a certified WISE Provider and be recognized as a trusted resource.
Ride Sponsorships
Want a new way to resonate? Be associated with independence by sponsoring rides for non-drivers to get to activities.
Additional Profiles
Have multiple locations? Add profiles for each of your offices or service areas to organize your offerings based on location.
There are additional fees for the implementation, maintenance, and support of these features. Please contact to learn more.